Cannes Lions
NET#WORK BBDO, Johannesburg / SIMBA / 2006
Overview
Entries
Credits
Execution
The complete surprise of a trolley pushing itself for a Ghost related snack really worked. Shoppers’ reactions were huge; they not only noticed the product-filled trolley, but also took product from it (as one would from the shelf).
Outcome
Top of mind awareness was clearly achieved at the point of purchase, with many shoppers actually following the trolley to get a packet. As part of an integrated campaign this execution resulted in a sharp increase in sales.
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