Taking into account our target audience and product, we created an interactive buying experience whereby the product, a chip snack based on the Ghostbusters theme, actually told you to buy it. And said 'thanks' for the purchase. We rigged everyday vending machines in colleges with motion sensors to create a paranormal buying experience. When someone stepped close to the machine, it shook as if posessed and spoke in a ghostly little girl's voice, telling them to come closer and buy Ghost Pops. When a person bought ghost pops, the machine misted up and the word “thanks” appeared on the glass.

The vending machine truly grabbed the attention of the target audience. Reactions varied from being startled, to intrigued to laughing. Some people even spoke back to the machine. But whatever the reaction, the possessed vending machine worked like a charm and Ghost Pops outsold other chips packets 3 to 1. Tongues were wagging over this machine, upping brand awareness and brand sales.