In keeping with the spirit of Ghost Pops, the paranormal snack, we wanted to create a spooky experience for TV viewers. What if a ghost got inside the TV?We created an ad/paranormal intervention that made it feel as if there was someone actually inside the viewer’s TV. The TV would ‘turn off’ after the previous ad and the Ghost Pops experience would occur.

Top of mind awareness was clearly achieved at the point of purchase, with many shoppers actually following the trolley to get a packet. As part of an integrated campaign this execution resulted in a sharp increase in sales.