Every Christmas, you're either guilty of giving out cringeworthy gifts or even receive any of these unwanted gifts. From random socks, notebooks or even a hand cream!

Introducing "All I want for Christmas is Heineken!”

We made gifting the core of our campaign.

To do so, we created the Heineken Christmas ‘Gift-o-rater’ online portal, which suggests you exchange cringeworthy Christmas gifts for something more worthwhile – a Heineken!

The ‘Gift-o-rater’ lets users check the ‘cringe-worth’ of their gifts – all tongue-in-cheek, of course - and suggests the number of Heineken to give instead.

And for the first time ever, Heineken offered online sales ordering – so you can now get Heineken from the comfort of your seat.

It also went nation-wide with playable kiosks via Clear Channel PlayLive! – across Singapore and even a post-Christmas event at Lau Pa Sat, Singapore's iconic heritage food court.

We launched and promoted the first-ever Heineken ‘Gift-o-rater’ website via digital banners, across Facebook, Instagram, Spotify, and Wirewax.

It also came alive outdoors with interactive digital ‘kiosks’ at bus stop shelters around Singapore. Giving promo codes to encourage purchase at the Heineken site. Online orders above $150 get consumers a cooler box, increasing volume and heavy users.

Targetting online shoppers, we targeted users on various websites with interactive video e-commerce banners via Wirewax. Users can click on our video and purchase Heineken on the spot.

Another way to push our brand, we kicked off a ‘Win a Heineken Party!’ social contest, with a once-in-lifetime opportunity to win an office party sponsored by Heineken.

For our finale, to further boost year-end sales, we brought the ‘Gift-o-rater’ to life at ‘The Heineken Happy Returns’ at Lau Pa Sat on Boxing Day. Inviting people to exchange their gifts for Heineken on the spot.

Using both a digitally-led and on-ground campaign helped push brand perception by 5% which led to a total of 13 million impressions with over 260,000 interactions that exceeded both targets by 168%.

Additionally, the exclusive cooler boxes that were given to online orders over $150 had doubled to 400 from the set KPI of 200 due to overwhelming response.

All of this gave Heineken an increase of 7% in sales that amounted to $10 million as compared to 2016 earnings in the last quarter. The campaign helped push online ordering and also on-ground sales across Singapore, making Heineken a leading brand during the Christmas season.