Christmas is a key moment for Coca-Cola. It is filled with big meal occasions – Coke’s biggest driver of growth. Across markets, it was key to increase volume share.

The business objective was to create volume share growth within total beverages by increasing consumption during the Christmas season. To achieve that, we had to strengthen our ties with the holiday.

The north star of our campaign was very clear: Reclaim our position as the leader in Christmas advertising. As the brand who helped create the modern image of Christmas we needed to cut through again – no easy task when every other brand had come to the Christmas TV ad battle.

To win Christmas we re-wrote the rules of advertising creating with Ron Howard and his production company longer form, deeper emotional content that became Amazon Prime’s first multilingual anthology.

Les Petits Mondes De Noël (Tiny Christmas)

The story of how a miniature Christmas window display rekindles an old love.

Noé works at the record shop. Charlotte works at the bookstore. As they struggle to express their true feelings for each other, life begins to imitate art. In this charming French love story, we find that small gestures can add up to something magical, with a little help from Christmas.