During a very important moment of the year for fashionistas - the sales - we placed in shopping malls an interactive digital billboard that started to call out to the passers-by, asking them what’s in their bags, complimenting girls on their new coats, etc. The reactions captured are very touching and amusing. This activation gave us content to create a viral video relayed on fashion blogs and social networks.

•A massive OOH campaign of more than 74 M OTS supported by interactive panels.•More than 1m video views VS the initial goal of 500,000 views.•The campaign triggered a lot of proximity with the brand.