We turned a beach into a forest of trees managing to take the Aquarius brand proposal, have a more natural day, to the next level.An original, attractive and powerful marketing strategy was required. An action with a concept that would be widely spread by the media and would attract great coverage.Imagine arriving at the beach and finding a fruit tree forest and then discovering that in the heart of this forest there is a bar where you can try a new drink made of water and fruit juice. Once you are sitting at the bar, you receive a picnic kit to enjoy nature even more. Sure that is how you have a more natural day.

Mission accomplished! More than 300,000 direct contacts were made at the launch.Aquarius Forest of Trees was an action that succeeded in turning the beach into a huge ad. A sampling action where the brand’s concept came to life and became one of those receiving the greatest media coverage in the summer. As a result of this action, brand awareness was 80% in the seaside and 37% all over the country- thanks to the wide media coverage. The investment made was recovered three fold. All this increased the number of people coming to the beach. It was an action generating a massive product trial, and its success was also translated into sales which achieved a 5% market share over the first month.