Cannes Lions
VODAFONE KABEL DEUTSCHLAND GMBH, Unterfohring / VODAFONE / 2018
Overview
Entries
Credits
Description
What better conveys the exciting and varied content of GIGA TV as a high-quality produced underground comic!
We created a sophisticated thriller inspired by the great Film Noir classics and the successful American Indepedent Comics of the 90s.
Execution
The implementation of the GIGA TV theme as a provocative art comic met with overwhelming reactions and provoked artistic expression.
Outcome
The mailing was exceptionally successful. With a total circulation of 1,300 copies, we achieved a response rate of 6.8 percent.
Similarly, the promotional materials were sent at the same time, did not come with a percent response. This comic is the most successful mailing measure of vodafone germany ever.
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