Guys are constantly losing moisture from their faces. The gym, the sun, shaving—they suck skin dry. What if you could reverse the process? In this spot, we go on a visual journey, watching beads of sweat return to the faces of superstar Gillette Champions—Derek Jeter and Roger Federer—as they work out vigorously to stay on top of their game. This metaphor shows how a regimen of Gillette products can rehydrate your skin.

With uArt, you can upload a picture from your iPhone library or use your iPhone camera and take a picture of yourself or a friend.

In the “Look” section, you can choose from a variety of facial hairstyles and lengths. You can also pick the color.

Then, in the “Shave” section, you can use your finger to create any facial hairstyle you want. The iPhone even vibrates to simulate the Fusion Power’s vibrations. You can zoom in for added detail. And if you mess up, just shake the phone and restart. When your picture is finished, go to the “Save” section. There you can name your picture and save it. From here, you can email it to people or post the image to a social networking site like Facebook.

Around the world, people are downloading uArt. In its first month of being released, uArt had over 10,000 downloads in France alone.