Cannes Lions
PONTO DE CRIAÇÃO, Sao Paulo / PROCTER & GAMBLE / 2010
Overview
Entries
Credits
Execution
Gillette created an educational web platform and went public encouraging boys to take the exam. In exchange, the Ministry of Education let Gillette hand out a Mach3 to each one of the million guys in a single day.
Outcome
1,025,037 page views.
1 million samplings in one single day.
Over 10,000 messages on social media.
Similar Campaigns
12 items