Cannes Lions

GILLETTE MALE GROOMING RANGE

IMPACT BBDO, Dubai / PROCTER & GAMBLE / 2011

Overview

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Credits

Overview

Description

This radio campaign is built on the premise that if beards are not properly maintained unexpected consequences can occur.

We created everyday humorous scenarios and we use the tagline 'Don’t let your beard get weird', which acts as the punch line of the joke.

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