Cannes Lions

PRILOSEC OTC HEARTBURN TREATMENT

PUBLICIS NEW YORK, New York / PROCTER & GAMBLE / 2008

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Description

Lots of things in life keep coming back. But heartburn shouldn't be one of them. Prilosec OTC blocks heartburn before it begins, for 24 hours with one pill a day. So heartburn, unlike other annoying things in life, won't keep coming back.

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