Cannes Lions
WIEDEN+KENNEDY, Portland / PROCTER & GAMBLE / 2022
Overview
Entries
Credits
Execution
‘Always There’ features the story of the Olympic Gold Medalist snowboarder Chloe Kim and the support she received from her father Jong Jin. It represents the moments of teaching Jong Jin provided to Chloe, the confidence instilled in her, and everything her family did to make her feel supported and prepared for this moment. In their story, we witness the enduring impact of a parent’s presence in our lives. Their love becomes a source of strength that is instilled in us, and that enables us—no matter where we go.
While the film features the story of Chloe and her father, it’s about all of us—the parents and loved ones who were always there and who prepared us to stand on our own—to embrace our confidence and persevere through challenges.
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