Cannes Lions

TOILET PAPER

LEO BURNETT PUERTO RICO, Guaynabo / PROCTER & GAMBLE / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

We sent our message at the right place and the right time by placing in over a hundred stalls a "Helping Hand". In it, it said: "Don't waste so much paper. 7 sheets of Charmin Ultra Soft equals 28 of the cheaper brand". This action generated a lot laughs and ultimately a lot of buzz.

Similar Campaigns

12 items

1 Cannes Lions Award
Rabbi Bot

MEDIACOM CONNECTIONS, Tel aviv

Rabbi Bot

2020, ALWAYS

(opens in a new tab)