Cannes Lions
LEO BURNETT PUERTO RICO, Guaynabo / PROCTER & GAMBLE / 2010
Overview
Entries
Credits
Execution
We sent our message at the right place and the right time by placing in over a hundred stalls a "Helping Hand". In it, it said: "Don't waste so much paper. 7 sheets of Charmin Ultra Soft equals 28 of the cheaper brand". This action generated a lot laughs and ultimately a lot of buzz.
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