Cannes Lions
EL TAIER DDB CENTRO, Guatemala City / VOLKSWAGEN / 2017
Overview
Entries
Credits
Description
We see a sexy woman in a kitchen closing the refrigerator, everything happens in slow motion. She looks at the camera. The camera is the subjective view of someone who is slowly approaching this woman, attracted by her beauty. In this movement credits show us the reasons why he approaches her. Suddenly the camera strongly brakes down while we see a credit that says: she's my brother's girlfriend, and we hear a beep alarm. At that moment the camera quickly zooms back, away from the woman. We cut and final credits appears: Automatic Distance Control, Volkswagen.
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