Cannes Lions

Give Art Life

CULLINAN, Midrand / ABSA BANK / 2018

Awards:

3 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

Although giving art life has a powerful social and cultural manifestation we needed to deliver this idea in an engaging, visual manner. So, we created art pieces of our own to promote art by utilising artworks and human canvasses to give art life.

Execution

We created art pieces of our own utilising entry artworks and bought them to life with the help of one of the world’s most prominent body paint artists.

Our creations took artworks and bought them to life with photographic stills, animated gifs, installations, a book and unique event experiences. The concept was launched and celebrated by the African art community at the annual L’Atelier Gala event. An event attended by over 800 prominent, influential dignitaries and the African continents most talented young artists.

Outcome

The awareness of the L’Atelier was raised substantially with over 3 million media impressions on the night alone and with earned media valued at 13.5 million, we’ve given young artists the power to change the world.

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