Glad has improved its materials and manufacturing process in order to use less plastic in each bag and be more efficient. It also participates in programs that educate consumers regarding ways to generate less waste. But still, it doesn’t feel like enough; waste keeps happening in obscene amounts everywhere, all the time. We need to keep pushing harder and change behaviors around waste, but we also need to give consumers convenient and relevant solutions. Our main objective is to take the fight against waste from the kitchen to the (outside) world by applying the “reuse” principle to our own product.

Innovation is a big part of the brand’s DNA, and now it has a way to keep applying the “reuse” principle to the product in a way that is relevant and interesting to consumers. With this idea, Glad can take its role beyond the kitchen into the outside world, where a lot of waste happens every day, to make consumers’ lives easier and cleaner.

The Glad Picnic Blanket was designed to create awareness against littering and to make cleaning up easy at parks. Both objectives were achieved and Glad showed that it is a brand that offers solutions for our environment. Promoters handed the Glad Picnic Blankets at picnic sites and talked to people about the importance of keeping our parks trash-free. Users were motivated to clean up and responded in a positive way by stating it is convenient and environmentally friendly. Users left no trace and the picnic areas were left completely clean.