Creating a memorable unconventional car reveal where the guest can see and touch the cars, enjoy their time and discover which life style the relate to.

For GLC the targeted audience personality is young 25 and over couple who are active and enjoy sports activity, travel, and fashion

For GLE the targeted audience is more of a settled and successful individual who already has family, enjoys classic music, 5 stars restaurants and lounges, and fashion.

Based on that, we transformed Mercedes-Benz showroom into a European city. And we created two corners, each reflected the life style of the targeted audience of each car with creating a common area in the middle to connects both corners.

To build 2 different area For GLC and For GLE each area have a different activity based on the car persona

For GLC we built:

- A 5-meter climbing wall, with professionals to operate it.

- Kickboxing gym, which was operated by a professional kickboxing team. Guests where given the chance to participate in the kickboxing classes

- A European style coffee shop with 5-meter high brick walls and street guitar player.

- Coffee shop served all type of coffee drinks, fresh juices, and pass around canapes

For GLE we built:

- A high-end lounge with a professional Harp player.

- The lounge served different types of juices, coffee drinks, and more sophisticated canapes

Between both corners we built a clothing store, since fashion is common ground between both targeted audiences. The store was operated by TOMMY HILFIGER, and showcased Mercedes-Benz clothing line

An engaging event that was attended by 323 VIP guests, who were enjoying the activities. Got to see and feel the cars comfortably and were assisted by the product experts from Mercedes-Benz