We created the Global Fridge. A custom beer fridge that uses language recognition technology and Google’s voice translation API to detect languages. The only way to open the fridge was to get six people to say “I Am Canadian” in six different languages. When all six were detected, the fridge opened and everyone got a free beer.

The idea leveraged Canada’s multiculturalism and diversity, which meant that we needed to collect and use loads of language data to not only recognize languages, but dialects and accents too.

We installed the fridge in public spaces across Canada, inviting anyone who wanted to try it to take part.

The reward when people came together was a fridge full of Molson Canadian.

We launched the Global Fridge across Canada, placing it in public spaces and inviting people to participate.

After capturing the live events, we created a piece of online content to bring the story to a broader audience.

Around the world, the Global Fridge picked up headlines in major publications, raking in millions of earned media and capturing over 1 billion impressions around the world.

The fridge has made stops all around Canada and is now making its way to Brazil for the Olympics in July for the entire world to try.

Sales on the same week of launch were double the same time last year.

It was a major event on the streets of Canada and an even bigger story in the press in the weeks following.

The campaign has been featured in new outlets around the world and has been featured in some of the world’s biggest online publications.

The fridge is a phenomenon in Canada and globally, over 1 billion people have seen the beer fridge.