The Brief:To create a viral campaign addressed to students to generate awareness about the importance of acting together to slow down the climate change.The Idea:We put a world of ice into a freezer connected to a web-cam in real time. We also created an information page on how to slow down climate change. The time students spend looking for information on the information page adds up on a meter. If the metre reaches zero, the freezer ceases to work. The ResultsUp to date (January 15th), 15,612 users kept the freezer on with reserves for, at least, 106 more days.