Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / GLOBES / 2008
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Description
To energize the brand and strengthen its relevance with a clear and accurate positioning strategy.
"Globes. The heavyweight" expresses the full impact the paper brings to the Israeli marketplace. The creative execution focuses on the huge effect Globes generates as soon as it lands on the reader's doorstep.
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