The meeting summons replicated a daily MS OUTLOOK meeting notice, and planted the “meeting” directly into the addressees' actual schedules, exactly like in the original OUTLOOK application!In addition, the meeting summons pop up a day before the convention to remind the addressees about it and give them a last call to order tickets.Because an MS OUTLOOK meeting summon is a tool familiar to the business world, it succeeded doing both things: breaking through all the barriers that stood on our way to the target audience and it was a very quick and efficient way to deliver all the messages that had to be sent in a creative but still call-to-action way.

Over 50% of the addressees accepted the meeting.The convention itself was sold-out and broke a 14 years record.

In fact, this convention became the largest Globes convention ever!