Cannes Lions
MARCEL, Paris / FRANCE 24 / 2011
Overview
Entries
Credits
Description
France 24, the french international news channel, has been broadcasting its programs in the Middle-East for many years. But until recently, only a few were available in arabic. Since October 12th 2010, all France 24 programs are broadcasted in arabic 24/7.To promote this, we have created a campaign with several movies broadcasted on France 24 as well as several TV channels in the Middle-East targeting opinion leaders.
Similar Campaigns
12 items