Social media is the number one place that inspires travel. But up until now only tangible products had the ability to be ‘Shopped’. So we had to create a way to not only inspire people but also make it possible for them to book a trip right then and there.

87% of all travel is researched on social media, making it the number one place for inspiration. But, up until now only tangible products had the ability to be ‘Shopped’. So we had to create a way to not only inspire people but also make it possible for them to book a trip right then and there. Each mini episode was loaded with millions of dollars worth of travel deals so viewers could simply tap on the props to book a trip without leaving the entertainment on social.

‘Go to your Happy Price’ was inspired by a simple truth: extensive academic research shows the happiest people are those who travel, but 83% of bookings are abandoned at checkout because of price and complexity. Priceline has always delivered incredible travel deals that consumers can’t find anywhere else - it’s in the name. We solved for complexity with a first-for-travel social shopping technology to create an entertaining and ultimately bookable travel world.

We launched the campaign into people's social feeds in winter when people were craving travel inspiration.

Go to Your Happy Price is the first interactive and bookable social media sitcom. Emmy-nominated actress, Kaley Cuoco, stars as office ringleader, enticing her co-workers to take their dream vacations with Priceline. Until now, only tangible products could be shopped within social platforms. We created a new way to drive bookings with an interactive overlay that worked on Instagram, TikTok, and Facebook. Each mini episode was loaded with millions of dollars worth of Priceline travel deals so viewers could simply tap on the props to book without leaving the platform. To connect with our target audiences, each co-worker was shamelessly built on Priceline’s core customer profiles. Based on consumer data, we featured deals in our bookable series to the most popular travel destinations and type of trip to match each consumer profile.

‘Go to Your Happy Price’ created a way for our customers to overcome their barriers to booking (price and complexity) helping the business with:

- 300% INCREASE IN NEW CUSTOMER CONVERSION

- MILLIONS OF DOLLARS IN COMPLETED TRAVEL BOOKINGS

- 1.7 BILLION EARNED PR IMPRESSIONS

- 85% YOY INCREASE IN INTENT TO BOOK

- 300% INCREASE IN CLICK-THROUGH RATE

- 700% INCREASE IN VIDEO COMPLETION RATE

- 105% ABOVE CATEGORY ENGAGEMENT BENCHMARK

- MILLIONS OF PEOPLE GOT TO THEIR HAPPY PLACE WITH PRICELINE

Our social-first, tech-forward approach modernized the brand’s perception in the competitive online travel space.

The ‘Happy Price’ platform continues to influence the business well beyond advertising, inspiring ‘Happy Price’ product innovation, check-out and customer support experiences.