“Go with the Flaw” goes beyond physical imperfections, encouraging the world to exploit character flaws or daily mishaps that no one can control nor prevent. Having a deeper look at that, our flaws are truly ours to exploit. Because that’s where the real success stories emerge from.

The film tells the story of a half blind editor who's having a go at making his first film. Cinematic perfection, masterful editing skills that tell a clear story - he'll have none of that. And he will regrette rien, proving that there is beauty and success off the beaten path that everyone’s taking, expecting to do things “right”.

The film circulated in two main versions, that ran in parallel, across every online platform: the 210 seconds one and a 60 seconds one with a voice over reading an original poem created for the concept and mood of the film.

The 210 seconds version was launched in cinemas worldwide. In parallel, the 210 version and a 60 seconds one were launched online. The two versions combined have gathered more than 20 million views globally, across Youtube, Facebook and Instagram. They were part of a fully integrated global campaign, but the films alone inspired people from around the world to quote from the 60 seconds version poem and to even go into the store and ask for the exact styling of the characters in our video.