Cannes Lions

GOAFEST INDIAN ADVERTISING FESTIVAL

CONTRACT ADVERTISING INDIA, Mumbai / ADVERTISING & DESIGN CLUB OF CANADA / 2009

Overview

Entries

Credits

Overview

Description

Goafest is the biggest advertising festival held in India each year in the beach state of Goa. The brief was to promote the same throughout the country.

Execution

At one time, Goa was a Portugese Colony and today it is a rich pot pourri of culture and character. Instead of creating a conventional campaign, we designed a special true type font which was duly registered called Goaface, which was inspired from Goan culture and motifs.

Outcome

In 2008, over 4000 delegates from across India attended the festival on Cavelossim Beach in Goa.

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