"NO SH*T SHOW" is a call to arms and an irreverent skewer of all the sh*t one encounters working in advertising and design.

A robotic voice reads a poem about the difficulties of working in design.

Images showing the delicate balance of design appear. The images get more odd as bad design decisions are made. They begin to appear at a rapid pace as the robotic voice becomes distressed. Neon signs flash on screen as the voiceover echoes and frays.

Pause.

The voice begins again, this time talking about all the good things in design and art. Inspiring images appear. People react in surreal ways upon seeing beautiful things.