We were tasked with creating a programme for the Advertising and Design Club of Canada’s event 'Like This: 12 Designers - 12 Works'.

We developed an oversized programme printed on newsprint that showcased 1 piece from each of the 12 designers. For the cover treatment, we focused on the number 12 and constructed the message 'I ♥ 12' entirely out of 1's and 2's.

The programme was a great success. Everyone who attended the event received one as a takeaway. It’s scale and progressive layout made it a piece everyone wanted to get his or her hands on.