Cannes Lions

LIKE THIS: 12 DESIGNERS - 12 WORKS EVENT

LEO BURNETT TORONTO, Toronto / ADVERTISING & DESIGN CLUB OF CANADA / 2012

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Overview

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Credits

Overview

Description

We were tasked with creating a programme for the Advertising and Design Club of Canada’s event 'Like This: 12 Designers - 12 Works'.

Execution

We developed an oversized programme printed on newsprint that showcased 1 piece from each of the 12 designers. For the cover treatment, we focused on the number 12 and constructed the message 'I ♥ 12' entirely out of 1's and 2's.

Outcome

The programme was a great success. Everyone who attended the event received one as a takeaway. It’s scale and progressive layout made it a piece everyone wanted to get his or her hands on.

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