Cannes Lions

GOLDEN STAPLES

ARTPLAN, Rio De Janeiro / CARVALHO HOSKEN / 2015

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Overview

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Overview

Execution

The media team, along with other departments of the agency such as: assistance, graphic production and creation, could execute the idea and innovate in magazines working in partnership with the printing company. The advertisement by Carvalho Hosken appeared in the centerfold and the regular staples were replaced by staples made of gold.

Outcome

With the disclosure of the announcement and the golden staples in the magazine, FontVieille could make a difference as the most sophisticated project. And, in the same month of the publication, it doubled the number of registered clients and increased in 20% the number of visits to the enterprise.

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