In Korea, the majority of golf brand advertisements are either adapted from overseas or product focused. Unlike other golf brand advertisements in Korea, “The Power of Diablo” uses strong visual impact to appeal to young Korean golfers. In the film, the powerful driving force of a red motorcycle and explosive engine sounds of a red super car are used to emphasize power and attractiveness. The power of the motorcycle and super car are transferred into the Diablo driver with it's colour, red. Once the golfer grabs the Diablo driver, his inner power is unleashed by the Diablo driver.