The Paran campaign emphasis is on spreading the name Paran around, for the promotion of the newly opened portal site Paran.com. In Korean, 'Paran' means 'the colour blue' or 'blue-ish', and also other various things. For example, evoking a sensation, breaking a shell, and breaking conventions. We have considered all of the meanings above and used the various meanings to promote the birth of a new portal site.