Cannes Lions
JWT INDIA, Mumbai / GODREJ & BOYCE / 2009
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In India, the knife throwing game is quite popular in fares and circuses. A man is blindfolded and is asked to hit in the direction of clap. So he just has to listen to that clap sound and throw the knife in that direction. The risk and thrill involved in this game is what makes it popular.We just wanted to highlight the dangers posed by even a single mosquito.
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