To enable the Lebanese to give responsibly, we created an alternate currency to hand to street children named the Good Note. Unlike bank notes, it can only be spent on good things. The Good Note is worth the same amount as the Lebanese 1000 pound note ($0.66), the smallest denomination of Lebanese currency most commonly given to street children. However, it can only be spent at the 11 Bou Khalil supermarket branches and its affiliated pharmacy, with restrictions on cigarettes and alcohol.

To launch the Good Note, we created a communication campaign leading people to buy the note and hand it out instead of money. In-Store posters targeted citizens of the country to shed awareness on the importance of giving responsibly.

Each visuals features an illicit item handcrafted from pieces of the Lebanese 1000 pound note, using a collage technique to visually demonstrate that money can buy anything and the importance of giving responsibly, pushing the Lebanese to buy and give the Good Note to street children instead of cash. Each visual, resonates with all levels of the Lebanese society, because it features the 1000 pound note, the smallest denomination of the Lebanese currency, they are all very familiar with visually. The patterns on the money note, its duo tone green and blue colors, its pronounced black edges, its specific hatching and fonts, were all retained in the way it was cut into small pieces and put back together to shape the illicit item. As a result, Lebanese currency elicits high visual recognition in each poster. The posters are until today hanging in 11 Bou Khalil branches and 11 partner shops.

The Good Note initiative resonated across Lebanon and abroad. Key to the buzz generated were the in-store posters that effectively demonstrated the problem of giving money to street children and the importance of giving responsibly, while simultaneously driving them to a functional and usable solution. Purchases of the Good Note climbed exponentially after the release of the in-store posters, so much so that we are ready for a reprint. With more than 25 million Lebanese pounds worth of Good Notes circulating around the country, we got the Lebanese to give again and turned a supermarket chain into a social service network.