Cannes Lions

GOOD RESOLUTIONS

PUBLICIS CONSEIL, Paris / RENAULT / 2013

Case Film

Overview

Entries

Credits

Overview

Description

We are in a city at night. A man is proud to announce "Finally, i've kicked the habit". A woman is jogging. She confesses : "I quit and got clean". A young dad is proud to say "I'm off everything now". A sixty-year-old man confesses : "I was a user for many years". A woman says : "I haven't touched a drop in months". We then see this woman in her garage, she is proud to unplug her electric car : We understand that, like the other characters in the spot, she quits using petrol and switches to an electric vehicle...

Similar Campaigns

12 items

Shortlisted Cannes Lions
Renault ZOE – Airlines

PUBLICIS CONSEIL, Paris

Renault ZOE – Airlines

2022, RENAULT

(opens in a new tab)