Cannes Lions

GOODYEAR TYRES

Y&R, Sao Paulo / GOODYEAR / 2012

Awards:

4 Bronze Cannes Lions
5 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

The brief was simple and direct: selling Goodyear ultra-grip tires.

Execution

We started with the creation of a surprising and interactive piece that spoke for itself: the use of bubblewrap to show, in an interactive way, that there are situations in which we can´t stop and, sometimes, we need help.

Outcome

The reaction from our target audience was extremely positive. Hundreds of cards were distributed and generated fuzz impacting over thousands of possible clients.

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