Dubai Lynx
ELEPHANT, Cairo / GOOGLE / 2021
Overview
Entries
Credits
Execution
Filmed vertically in a TikTok-style tutorial, the film opens up on our protagonist in the corner of a garden on a yoga mat explaining how to workout at home. He begins with the glaringly obvious, "you need to have muscles" and proceeds to list a number of exercises such as "do push-ups, sit-ups, pull-ups, legs, make some tea and then come back and do it again." A visual of a phone appears Googling "how to workout at home" followed by all the results with a voiceover asking, "want to know how to do anything? Ask Google."
Similar Campaigns
12 items