Indonesia is gearing up for a significant election as President Jokowi concludes his last term, sparking keen interest among various political factions. This election is expected to be drowned with misinformation, with only about 21% of Indonesians able to identify it. Studies reveal that once misinformation spreads, debunking it becomes challenging, often trailing behind its spreading. Recognising the need for a fresh approach, Google partners with Jigsaw and official government bodies to introduce Prebunking. Prebunking is a communication method aimed at fostering "mental antibodies," empowering audiences to recognise and reject misinfomation tactics effectively. By proactively educating individuals and equipping them to counter misleading arguments, they develop resilience against future deception. However, conveying this concept presents another challenge: ensuring that the frameworks (Threat, Stimuli, Refutation, and Conclusion) are seamlessly integrated into all communications to avoid misinterpretation of the educational message as misinformation.

Our journey began with a realisation: understanding the complexities of misinformation tactics was daunting. Yet, we embraced the challenge optimistically, knowing that a breakthrough was within reach. We treaded cautiously, mindful that any wrong interpretation could inadvertently perpetuate misinformation. Our innovative approach led us to the discovery of a solution: a game show. This widely-loved format promised both entertainment and enlightenment, creating a space where learning could be joyful and pressure-free. As we delved deeper, we transformed the game show into a platform for investigative thinking, all while maintaining an element of fun. The next hurdle was integrating the prebunking framework seamlessly into this format and identifying the ideal figures to feature. Guided by our target audience, we found alignment in partnering with credible influencers, paving the way for a groundbreaking endeavour. By doing so, we can directly get people to watch, understand, and equip themselves with prebunking antibodies.

In a groundbreaking collaboration, we partnered with Jigsaw, renowned experts in misinformation, alongside officials from government election bodies. Through meticulous research, we unveiled the prevailing tactics of misinformation in Indonesia: Contextual Distortion, Emotional Manipulation, and Discrediting Tactics. Recognising the pivotal role of the upcoming election, we delved deeper into understanding the characteristics of our voters, discovering that 56% are Gen Z and Millennials. Confident in our strategy, we identified social platforms as the ideal medium to reach this dynamic audience. Furthermore, leveraging influencers to deliver our message adds a personal touch, enhancing our connection with young voters. With this holistic approach, we are poised to make significant strides in combating misinformation and empowering informed decision-making in the upcoming election.

Our campaign ignited with a burst of excitement as influencers sparked conversations and heightened awareness about misinformation. Inviting everyone to join, we hosted an electrifying offline game show, streamed live on YouTube, captivating audiences nationwide. Amidst the buzz, we actively engaged in government events, amplifying our reach and impact. Our grand finale featured three compelling videos, each shedding light on prevalent misinformation tactics in Indonesia: Contextual Distortion, Emotional Manipulation, and Discrediting Tactics. With the participation of our influencers directly in our films, we effectively resonated with young voters. Lastly, we conducted BLS research to gauge the effectiveness of our educational efforts. Each initiative marked a milestone in our journey towards fostering a more informed and resilient society, inspiring hope and catalysing positive change nationwide.

• The campaign reached more than half (50%) of the young voters in Indonesia through YouTube, Tiktok and Instagram. Campaign reach of Age 18-34 at 42.9M over 78M.

• The campaigned drive 2M engagement in social with over 22K shares.

• Based on YouTube (BLS), audiences who watched our video were on average +2 ppts better at detecting the 3 misinfo techniques. The improvement was even greater for audiences Age 24-34 where we observed a +4.5ppts increase at identifying a manipulation technique.