Inform smartphone owners in London that they can now search the internet with their voice using the Google Voice Search mobile app.

Each poster in the set is based on the iconic typeface of a London Premier League football team and art-directed to have the textured look and feel of a football shirt.When placed in media spaces outside and nearby the relevant football stadiums this, together with the cryptic headline, created a rewarding experience for the public and an extra special experience for football fans.

Whilst the posters were running, the number of people searching for "Voice Search" on Google doubled.