Using space to dramatise that there is a better life experience. Graduates receive, via mail, a full-scale architects drawing of the average private sector work space. Once it is completely unfolded, the person stands in a replica of an office space, experiencing exactly how confining their future could be.

The current response rate is 2%. A very satisfying result as this is a recruitment drive for a role that requires graduates to commit to a 10 year contract.