Cannes Lions

GRAND SCENIC

PUBLICIS CONSEIL, Paris / RENAULT / 2010

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The Raving Rabbids strengthen what’s always been the Scenic’s strength: the quality of the family trip! Every week, another stage of the Raving Rabbids’ raving mad world tour was shown on TV, which changed with each country they crossed: France, China, Brazil and finally Japan. Each film had their turn to be the playground for the Raving Rabbids, weaving in the strengths of the Scenic… in a raving mad way.

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