Our creative idea was to resolve this problematic with a simple ride inside the Logan, Renault’s family model.

We invited new families to experience the comfort and security of the Renault Logan, our family car. In a unique test drive, from a simple test drive, to the safest first ride, all the way home.

After finding the right families and doing a test drives, not only did we established the Logan as a family car but we also gave these new possible consumers a sample of the comfort, space and safety of our brand. All in a simple experience attached to one of the most special moments of their life.

After the initiative, Logan sales increased by 6%