Cannes Lions

GRAND SPORTS TOURER PRE 2005 LAUNCH

RMG: BLACK CAT, London / MERCEDES BENZ / 2004

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The Mercedes-Benz Grand Sports Tourer has been designed to attract a new sector of customers. People who have to face the requirements of a variety of lives – Business, Leisure, Family and Hobbies - The GST has the engine of a sports car, the space of a people carrier, the flexibility of an estate. Compromising on your car is a thing of the past. GST = work-life-balance. The website is one part of an integrated campaign built to, attract and build a continuing dialogue with people who don’t currently drive a Mercedes-Benz, while positioning the GST as the new choice and altering brand perception.

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