Cannes Lions

GRANDEUR

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2011

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Overview

Entries

Credits

Overview

Execution

We went to the movies to give consumers a totally surprising virtual test drive experience in 4D.A world's first 4D cinema advertising.

We also organized a real test drive event linked with a 4D test drive.At the end of the film a beautiful car designer hands out her business card embedded with a QR-code and an access code.Scanning this QR-Code lead you to the mobile site, where you could apply for a 48 hour private test drive event. To apply you had to type in your in-formation the reason why you want a 48 hour private test drive. We called it a private test drive because in Korea, a chance to test drive a luxury sedan for 48 hours was a very special offer.Selected winners received a brand new Grandeur right at their door steps for 48 hours, all free of charge.

Outcome

The 4D Test Drive Campaign lasted for a month till the actual launch of Grandeur.

During that time we were able to conclude 23,000 pre-sale contracts and 350 people applied on-line for a 48 hour test drive.

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