Cannes Lions

GRANDIS MINI-VAN

DENTSU, Tokyo / MITSUBISHI / 2004

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Overview

Description

Our challenge was to highlight 'Grandis' by the use of unique communication in a battleground marketplace of 'mini-van'. The target group was families; therefore, we tried to produce a website which parent and child could enjoy together. Based on the concept of 'WAGAMAMA=positively for me' introduced on the website, people achieve their 'Positively for me' attitudes by playing and cleaning games with characters. Not only becoming wonderfully 'Positively for me', they can also learn sales points of 'Grandis' from the website.

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