Cannes Lions

Greek Holiday

OGILVY&MATHER ROMANIA, Bucharest / VICE / 2016

Demo Film
MP3 Original Language
MP3 Translation

Overview

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Credits

Overview

Description

A radio experiment in which the commercial activates the "ok, Google" voice recognition search feature of the smart phone to a surprising result.

The search "show images of a family on a boat in Greece" produces only dramatic images of the refugee phenomenon as opposed to the idilic vacation pictures one might expect.

All this to promote the well known unexpected angle of the Vice articles

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