Cannes Lions
OGILVY&MATHER ROMANIA, Bucharest / VICE / 2016
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Description
A radio experiment in which the commercial activates the "ok, Google" voice recognition search feature of the smart phone to a surprising result.
The search "show images of a family on a boat in Greece" produces only dramatic images of the refugee phenomenon as opposed to the idilic vacation pictures one might expect.
All this to promote the well known unexpected angle of the Vice articles
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