The wide range of issues and the diversity of opinions, for which press journalism stands for, is under threat by digital echo chambers and the rise of populism. As the leading German national newspaper from Berlin, the Tagesspiegel sets a clear signal for balanced journalism with a campaign that focuses on the most prominent populist, US president Donald Trump. The campaign illustrates with a simple and clear visual idea how Trump dominates the headlines and all other issues: the prominent political figures all wear his face.