Cannes Lions

GREEN EMOJI MAP

DENTSU INC., Tokyo / KIRIN BEVERAGE / 2017

Presentation Image
Case Film
Supporting Images

Overview

Entries

Credits

Overview

Description

The World’s First Map Made with Emojis

GREEN EMOJI MAP.

Using emojis, an invention by Japan, to introduce the famous spots in Japan as a map.Using their smartphone or PC, users could enter their recommendations, and share emojis in a 5 x 5 layout as tweets on social media.

Execution

Using the universal communication tool of emojis, we designed a map that would delightfully surprise people around the world.

For the user interface, we aimed to use emojis as much as possible, and refrained from using other form of text.

Outcome

GREEN EMOJI MAP immediately caused a buzz upon its release. With entries by users in various regions, the map now boasts more than 60,000 emojis and comments.Users expanded the fun of emojis by turning themselves into emojis or making their own maps.EMOJI MAP continues to showcase a new landscape of Japan’s charms.

During your outings, treat yourself to GREEN LABEL, the most refreshing beer.

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