We created T-shirts with a hologram or lenticular print where the first thing we see is an oil covered penguin with the words: Move to change this. As we move, the image of the same penguin appears, now clean, together with the Greenpeace logo.Greenpeace logo.

About 85% of the people that used the t-shirt claimed to gain awareness of the urgent need to do something for the environment. Of this percentage 65% started to “move” and actually join Greenpeace.