Cannes Lions

GREENPEACE

DDB PARIS, Paris / GREENPEACE / 2012

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Film
Film

Overview

Entries

Credits

Overview

Execution

Despite the well-known danger of nuclear power, France and a part of its political establishment are proud to be the largest producer of nuclear power in Europe. But what if this French pride endangered another?In 2012 Greenpeace has decided to make their vows in the form of a gift box. Composed of typically French products that come from heavily nuclearised regions, this box is designed to strongly challenge the politicians on the disastrous consequences a nuclear catastrophe would have on the French gastronomic heritage. The idea was to hand-deliver them throughout January 2012.

Outcome

The operation got widespread media coverage both on television (LCI, BFM, etc.) and on major websites (Nouvel Obs, Les Inrocks, Strategies, MinuteBuzz, etc.). Meanwhile, the videos were aired on the Greenpeace Dailymotion channel which totals 3m views.The box was presented to the whole political establishment, including the main candidates to the French Presidency, and especially government members directly involved in this issue such as the President of the Republic, the minister of ecology and the minister of agriculture.The nuclear power issue was put at the heart of the debate in France thanks to Greenpeace right before the first commemoration of the sad anniversary of Fukushima.

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