Cannes Lions

NGO

ADVICO Y&R (Y&R GROUP SWITZERLAND), Zurich / HEKS / 2012

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

This year, “Who’s Who in Zürich” surprised readers by featuring not 200, but 201 persons: an “unimportant” person, the long-term-unemployed Ruzdi Sain, was smuggled in among all the “important” persons. And unlike all other entries in the magazine, this wasn’t the story of a successful, happy life: Because of his old age, the native-born Macedonian is excluded from the activities of normal economic and social life. His portrait represents all people whom HEKS enables to re-enter the working world – because every person is important.

Outcome

HEKS received a lot of positive feedback. Donations went up measurably and, best of all, the long-term-unemployed Ruzdi Sain found a permanent job.

Similar Campaigns

10 items

EQUAL JOB OPPORTUNITIES FOR WOMEN.

Y&R GROUP SWITZERLAND, Zurich

EQUAL JOB OPPORTUNITIES FOR WOMEN.

2015, HEKS

(opens in a new tab)